Blog Task #4

Wednesday, September 23, 2015

Choose A Magazine: Gastro


What does your magazine category fall under?
The category of this magazine is culinary arts.

What is the content like? Talk about some of the issues, topics and themes featured in the magazine.
 The magazine entails of food reviews, recipes, interesting facts of food, interviews with entrepreneurs who are in the food business and restaurant reviews.

Who owned the magazine and when was it established? What function do you think the magazine play in society?
The magazine is owned by MW Magazines Sdn Bhd, which was established in 2015. It is to inform the public about recently opened restaurants, teach the public how to cook certain dishes, provide some insight in the culinary arts area and inform the public on which restaurants are worth their money through reviews.

Who reads these magazines? What's the estimate circulation number of the magazine?
Readers of this particular magazines are ‘food fanatics’, chefs and aspiring entrepreneurs looking into entering the food business. It is circulated in Malaysia.



BLOG TASK 4


Company Logo

1. Introduce your magazine title. State what is your company vision and mission.
The title of our magazine would be TVORCHESKIY which means ‘creative’ in Russian. The mission of our company is to improve readers’ skills in drawing and Photoshop and digital art while our vision is to own the best magazine in Malaysia.  

2. a) What does your magazine publishing company specializes in?
Our magazine publishing company specializes in animation and digital art.

2. b) What are your main target audience?
Our main target audience for this magazine are digital artists, graphic designers, photo editors, animators and people who is interested in learning and dabbling in digital art.

2. c) How do you plan on attracting the market share of your target group?
We plan to create advertisements to promote our magazine through platforms such as the television, radio, billboards and newspapers. We will also employ a famous digital artist to be the face of our magazine to attract readers to purchase our magazines.

3. Your revenue stream.
Our chosen revenue stream would be through subscriptions. Our subscriptions would apply the paid circulation method. We would also have some advertisements from digital art companies or video games companies in our magazines to increase our revenue.

4. Describe the content of your magazine. What are the key topics or issues would your magazine company choose to focus on?
One of the key topics or issues our magazine company would choose to focus on is to help develop the artistic talent and designing skills of our readers. Our readers can learn and experiment with the provided tools, such as blending colours, construct and manipulate shapes, combine visual elements and composite and create various kinds of backgrounds and scenes. At the same time, readers can learn to bring static images to life through the time and motion tools. This will allow readers to step out of their comfort zone, be creative and learn to not be afraid on going ‘all out’.

Moreover, our magazine would entail a few reviews of digital art software. This is to inform the readers on which software is suited for who (example: beginners, experts) or if the software is worth spending on. For example, some probably have a budget limit if they are looking to purchase a software. So with reviews, they will be able to tell which software is good and within their budget.

Additionally, a Q&A section would be provided and will be manned by expert digital artists. This section is to put readers’ questions and fears to rest. Some readers might have a certain problem they cannot overcome and need experts’ help.

Our magazine will also display fans’ artwork and submissions. This is to give aspiring, rookie and skilled artists a platform to exhibit their work to other readers. Furthermore, this will boost their confidence and make them strive to be better.

5.     Cover of your flagship magazine title that your company will be selling.

Magazine cover
TVORCHESKIY





Writers: Jasmine, Daphne, Yin Wei
Researchers: Sara, Daphne, Yin Wei
Editors: Yin Wei, Jasmine



References

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